Honda Civic is America’s Best-Selling Retail Passenger Car for 6th Straight Year
A major gateway to the Honda brand, Civic continues to lead the industry with key customer groups:
- Since 2011[iii], Civic is the No. 1 vehicle among Millennial buyers.
- It also has captured the most Gen Z buyers, first-time buyers, and multicultural buyers in the industry for the past six years[iv].
Honda has sold nearly 2 million Civics in the U.S. since 2016 and Civic is the No. 1 selling certified pre-owned car in America in each of the past three years[v]. And now the all-new 2022 Civic leads its competitive segment in residual value[vi], according to J.D. Power.
-generation Civic is the benchmark for the compact car class and a runaway success with young, first time and multicultural buyers.” said Mike Kistemaker, assistant vice president, Honda national sales. "Coupled with the HR-V and our CPO program, Honda has a strong three pillar approach to capturing young and first-time buyers into the future."th"Our all-new 11
The 2022 Civic Sedan, sporty Civic Hatchback, and performance Civic Si Sedan deliver fun-to-drive dynamics, stylish design,an award-winning interior, excellent fuel efficiency, and cutting-edge standard technology. An all-new, high-performance Civic Type R will join the lineup this year. Learn more about the Honda Civic lineup here.
Introduced in 1973, Civic is the longest-running automotive nameplate in Honda history and is one of the top three best-selling cars in America over the past five decades with more than 12 million units sold[vii].
Summary Points:
- Civic continues its reign as retail No. 1 passenger car in America fueled by the popularity of all-new 2022 models
- straight year, capturing 25% of buyers in 2021thCivic dominates compact segment for a 12
- Civic is a key gateway to the Honda brand, leading the industry with key groups including Millennial, Gen Z, first-time and multicultural buyers
[i] Source: Urban Science DataHub, retail sales data among all passenger cars 2016-2021CY
[ii] Source: Urban Science DataHub, retail sales data in Compact Car segment 2010-2021CY
[iii] Source: Strategic Vision New Vehicle Experience Study, 2011-2021
[iv] Source: Strategic Vision New Vehicle Experience Study, 2016-2021
[v] Source: MotorIntelligence certified pre-owned retail sales 2019-2021CY
[vi] Source: J.D. Power 2022 U.S. ALG Residual Value Awards
[vii] Source: Wards Intelligence cumulative U.S. light vehicle sales among passenger cars, 1972-2021CY